![]() Not exactly, the PR man told the Post: "The goal of the ad was to raise awareness that golf is not an inclusive sport."īecause saying that would have taken the edge off the ad. "Tiger Woods can play on any golf course he wants." In September ’97, a Washington Post reporter called Nike to ask which golf courses, exactly, would bar young Mr. Which ad is more ridiculous, the current Kaepernick production or the ad starring the burgeoning megastar Eldrick Woods? That one, launched in ’96 when Woods turned pro, featured the golfer saying, "There are still courses in the United States that I am not allowed to play because of the color of my skin." Namely, the kind of injustice the company believes will sell shoes. And yet barely a month ago, two women at Nike corporate in Oregon sued the company, claiming Nike still discriminates against women.Īpparently, to Nike, one form of injustice is more important than another. Nike got caught with its shoes untied on that one and made improvements in wages and working conditions. Those Jordans you wore proudly in 2000 very likely were assembled by someone in Asia making an unlivable wage in an unsafe factory. Nike’s Tiger ads ran at about the same time Nike was merrily sweat-shopping its workers. Think instead about Evil Sneaker Empire’s routine arrogance and casual hypocrisy. Forget that Kaepernick has now officially sold out. ![]() More: Kentucky lawyer says Colin Kaepernick is 'by definition racist'īelieve in something even if it means sacrificing everything. That’s the Nike slogan now, affixed across a close-up of Kaep’s face.įorget, for a minute, how that statement insults active military members, first responders and anyone else taking selflessness to the ultimate extreme. More: What did Nike just do? Kaepernick ad may gain more from Gen Z than it loses More: Nike goes all in: Colin Kaepernick's voices 'Just Do It' ad to air during NFL's kick-off game More: Nike unveils Kaepernick ad to air during NFL season opener Nike had to find a new social cause to pretend to espouse. ![]() Perhaps Tiger Woods talking about how he wasn’t allowed in some country clubs had lost its power, if ever it had any. It’ s been a while since Nike has been calculating and manipulative with its advertising. You bought their shoes because they made you run faster and jump higher. The difference – and it’s a quaint difference when seen today – was shoe companies then didn’t make pseudo political statements or suggest a faux social conscience. Had Nikes been The Shoe when I was impressionable and needing to belong, I’d have had a Nike phase, too. As a kid, I went through a PF Flyer phase (look-‘em-up, boys and girls) a Keds phase, a phase when Chucks were life, and finally, an Adidas phase. Sneakers have been a cultural totem and part of a lifestyle choice for half a century at least.
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